PR & Communications Manager
Niseko Tourism
New
2025-08-06
Niseko Tourism is the official Destination Marketing Organisation (DMO) promoting year-round tourism in the Niseko area of Hokkaido. With a collaborative public-private framework and a global visitor base spanning Japan, Asia, Australia, North America, and Europe, we aim to elevate Niseko as a world-class, four-season destination. We are currently strengthening our brand position and marketing execution through a dedicated internal team and external branding partners.
About the role
The PR & Communications Manager is a full-time role acting as Niseko Tourism’s communications manager for all external-facing content, media relations, and marketing initiatives. This person will be responsible for shaping the organization’s public image and outreach to both international and domestic audiences. The position is year-round with flexible scheduling; a minimum of 5 hours in-office on weekdays (Monday–Friday) is required, with remaining hours work-from-home as needed. The specialist should be fluent in English and comfortable in Japanese (bilingual environment) to effectively handle both international and Japanese media.
Main tasks
- Media Relations: Serve as Niseko Tourism’s primary contact for media and influencers. Proactively pitch stories about Niseko to media outlets, handle incoming press inquiries, organize press visits/trips, and maintain strong relationships with both overseas and Japanese media contacts.
- Press Releases & Publicity: Draft, edit, and distribute press releases and media announcements in English (and in Japanese, with the assistance of Domestic PR & Communications position). Ensure important news, such as events, achievements, and new initiatives, are regularly communicated to the press. Prepare press kits and publicity materials as needed to promote Niseko and Niseko Tourim's programs.
- Public Newsletter & Social Media: Launch and manage a monthly e-newsletter for the general public/fans (in both English and Japanese). Oversee Niseko Tourism’s social media presence on platforms like Instagram, Facebook, and YouTube – plan a content calendar (~3 posts per week), create engaging posts (photos, videos, updates), and respond to comments or inquiries to grow online engagement . Act as the “voice of Niseko Tourism” online, ensuring channels remain active and on-message.
- Content Creation & Campaigns: Coordinate the production of key marketing content and publications. This includes managing the annual Wine & Dine dining guide (print and digital versions) and the seasonal Resort Map . Work with designers, writers, and member businesses (for advertising content) to produce these on schedule. Lead the creation of promotional videos (collaborating with videographers or internal creators) and manage any paid advertising campaigns (online or print) to promote the Niseko region.
- Website & App Management: Keep Niseko Tourism’s digital platforms up-to-date. Work closely with the consulting group to update the official website content regularly – publish news articles or blog posts, add new pages, and maintain multilingual content by coordinating translations (Japanese, Chinese, etc.) . Ensure the Niseko App content is refreshed each season (winter/summer) so that visitors have current information. Additionally, help maintain the AI chatbot’s knowledge base by updating FAQs and information, in coordination with tech staff, so that automated visitor inquiries are accurately handled.
- Brand Management & Cross-Department Projects: Uphold a consistent and positive brand image for Niseko Tourism across all media. Continue any ongoing branding initiatives (such as logo/slogan projects) and incorporate sustainability campaigns into PR messaging. Work closely with the Government Liaison/Project Assistant on any publicity related to government-funded projects (ensuring that grant project achievements or events are properly promoted). In essence, ensure Niseko Tourism’s branding and messaging remain cohesive and effective across all channels.
About you
- Local Area Knowledge: Familiar with Niseko’s culture, attractions, and tourism landscape (being locally knowledgeable will help create authentic and engaging content).
- Creative & Organized: A creative storyteller with strong project management skills. Able to manage content production schedules and coordinate with external agencies or freelancers (consultants, designers, photographers, printers) to deliver marketing materials on time . Should be comfortable managing outsourced digital marketing vendors and executing the strategies or vision provided by senior consultants/partners.
- Digital Marketing Experience: Hands-on experience with social media management and digital marketing campaigns. Capable of analyzing engagement metrics and adjusting strategies as needed. Familiarity with executing marketing plans (for example, carrying out the direction set by NPB’s marketing consultant, Consort Asia) is expected .
- Bilingual Ability: Native-level English proficiency (for content creation and international media relations) and at least business-level Japanese. Ability to read and write in Japanese is important for local media outreach; additional language skills (e.g. Chinese) are a bonus.
- Leadership & Teamwork: Strong communication and teamwork skills. Should be able to supervise junior communications staff or contractors, such as coordinating with a Domestic PR & Communications staff (e.g. managing any staff handling Japanese-language PR) . Also, able to work closely with other team members (like the Member Relations Coordinator and Government Liaison Assistant) on cross-functional projects.
Offer
- Location: On-site, Niseko Hokkaido
- Type: Full-Time
- Contract Term: Permanent
- Hours: 40 hours/week (9AM - 6PM, 60 min break), at least 5 hours in the office per day
- Holiday: 2 days per week, national holidays, new year holidays, total 119 days per year
- Salary: ¥400,000 ~ 450,000/ monthly plus Bonus(depends on organizational performance)
- Start: Immediately
- Welfare programme: social insurance, paid vacation, medical checkups, retirement benefits, travel allowance
- Reports To: Directors / General Manager / Deputy General Manager
- No Housing Provided: Candidates should note that company housing is not provided for this role, nor is a housing allowance offered (relocation to Niseko will be at the candidate’s own expense).