Niseko, Japan

About Niseko Tourism

The Niseko Promotion Board (NPB) is a non-profit, member-based marketing and sales organisation representing the Niseko area.

Formed in 2007 The Niseko Promotion Board is responsible for promoting the destination as an international, four-season destination with the goal of increasing overnight visitation.

Niseko promotion boards represents more than 400 members who own, manage and operate properties or businesses in Niseko area including hotels, restaurants, activity operators and retail shops.

16 elected individuals and 5 appointees represent the various sector interests on the 21 member Board of Directors.

Membership fees are the primary source of funding for the world-wide marketing and sales initiatives that the Niseko Promotion Board manages and directs, supplemented by net income from sponsorship, advertising and funding.

NPB organisation overview, FY2020-2022


Representative Director: Ross Findlay (NAC Niseko Adventure Centre CEO) 

Representative Director: Takanori Kikui (Niseko Annupuri Ski Resort, Chuo Bus Kankokaihatsu Co. Ltd Managing Director)

Executive Director: Tanaka Yoshihito (Niseko Resort Service Co. Ltd Representative Director)

Director: Fumio Sato (Tokyu Resort Service Co.Ltd Representative Director)

Director: Kentaro Hoshi (Nihon Harmony Resorts Co. Ltd Sales & Marketing, Creative Director) 

Director: Panch Ratnavale (Niseko Village Resort Manager)

Director: Atsushi Kawaguchi (Niseko Bus Co. Ltd General Manager)

Director: Ben Kerr (Niseko Real Estate KK CEO)

Director: Greg Hough (Explore Niseko Managing Director)

Director: Patrick Ohtani (MnK Niseko General Manager)

Director: John Barton (Vacation Niseko Representative Director) 

Director: Kris Lund (Niseko Media KK Managing Editor)

Director: Ian MacKenzie (Niseko Wow Owner)

Director: Hideo Okada (Hokkaido Tracks Development Accommodation Division Manager)

Director: Ashley Nicholls (Holiday Niseko KK Managing Director)

Director: Sherry Yen (Rhythm Japan Marketing Manager)

Supreme Advisor Hiroyuki Kitaya  (Shirabeshi General Sub prefecture Bureau) 

Supreme Advisor  Kazushi Monji (Kutchan Town Mayor)

Supreme Advisor Kenya Katayama (Niseko Town Mayor)

Super Advisor Hideyuki Kon(Rankoshi Town Mayor)

Auditor representative Mitsugu Uehara (Uehara Certified Tax accountants)
Auditor representative Satoshi Yoshida (Satoshi Solicitor and Legal translation office)

*For message from NPB representative directors and directors, advisers and auditor list, please see HERE. 

Fiscal year

From 1st April until 31st March every year.


Ensure that year round tourism achieves its full potential as a strategic growth industry and
becomes a cornerstone of the Niseko region economy, generating income, employment
and investment for the benefit of the entire region.

The area of focus of the NPB:

  • Destination Marketing
  • Ongoing research
  • Identifying target markets
  • Increase visitation

Accommodation Search