Real Estate Marketing and Business Growth Manager
H2 Group
New
2025-11-19
H2 Group is a real estate lifestyle company with more than 20 years of combined experience in development, hospitality, real estate, and property management. We welcome our clients and guests to ‘Live the H2 Life’. We do this through our expertise across a wide range of areas. H2 Projects are experts in developing and building luxury homes and commercial projects. H2 Life curate exquisite holidays that tease the senses and leave everlasting memories. We also work with our owners to protect their investments via our leading Asset Management capabilities. Our real estate team, H2 Christie’s International Real Estate, leads the way in providing the highest level of luxury service to our discerning clients.
About the role
We are looking for a Marketing & Business Growth Manager to drive strategic marketing initiatives and grow our real estate brokerage business. This role will focus on expanding our presence in Niseko/Furano, by identifying new opportunities, attracting private sellers and developers, and engaging international buyers from Singapore, Hong Kong, Taiwan, and China. This is a unique opportunity to shape the growth of a luxury real estate brokerage and make an impact in some of Japan’s most sought-after markets.
Main tasks
Target Brokerage Segment
- Primary Focus: Luxury residential properties priced at ¥500M+.
- Secondary Markets: Real estate investors in land, redevelopment, and commercial properties.
Business Growth Strategy
- Identify opportunities to grow the brokerage business across these markets.
- Analyze market trends and buyer demand to propose new business ideas and initiatives.
- Lead Generation (Buyers & Sellers)
- Develop and execute targeted strategies to attract high-net-worth buyers interested in luxury properties.
- Implement marketing initiatives to engage property owners and developers, generating new listing opportunities.
Brand Positioning & Awareness
- Position the brokerage as the go-to real estate partner for international buyers in Tokyo.
- Build brand recognition among high-net-worth buyers across Asia.
- Great at working with co-brand partners, negotiate sponsorships etc to expand brand reach.
- Manage and build good working relations with vendors
Marketing & Content Creation
- Create compelling blogs, insights, and thought leadership pieces for LinkedIn and eDMs.
- Execute direct marketing campaigns targeting high-net-worth buyers and sellers.
- Oversee digital marketing efforts to enhance brand visibility.
Event Marketing & Business Development
- Conceptualize and execute property showcases, networking events, and seminars.
- Collaborate with the sales team to create lead-nurturing experiences for potential investors.
- Explore strategic partnerships with luxury brands, real estate firms, and private wealth networks.
Market Intelligence & Competitive Analysis
- Stay updated on real estate trends, buyer behavior, and industry shifts in Tokyo.
- Provide insights and recommendations based on market research.
- Track marketing effectiveness and optimize strategies accordingly.
About you
- Someone with good business sense and strong marketing expertise in real estate, luxury, or hospitality.
- Understands how to grow a business through branding, partnerships, and buyer engagement.
- Passionate about real estate trends and buyer psychology.
- Excellent at creating engaging content for high-net-worth audiences.
- Excellent written, verbal communication and copy-editing skills (Mandarin and Japanese a plus).
- Lives/lived in Niseko for more than 2 years.
- Proven minimum 8 years' experience in ‘business growth marketing’ type of role
- Fluent in English + Japanese and/or Chinese
- Driver's license is a must
Offer
- Salary: Based on experience
- Start Date: TBD
Phone:
Email:
careers@h2group.com