Niseko, Japan

About NPB

The Niseko Promotion Board (NPB) is a non-profit, member-based marketing and sales organisation representing the Niseko area.

Formed in 2007 The Niseko Promotion Board is responsible for promoting the destination as an international, four-season destination with the goal of increasing overnight visitation.

Niseko promotion boards represents more than 1000 members who own, manage and operate properties or businesses in Niseko area including hotels, restaurants, activity operators and retail shops.

10 elected individuals and 5 appointees represent the various sector interests on the 15 member Board of Directors.

Membership fees are the primary source of funding for the world-wide marketing and sales initiatives that the Niseko Promotion Board manages and directs, supplemented by net income from sponsorship, advertising and funding.

NPB organisation overview


Representative Director Ross Findlay (NAC Co.,Ltd.)
Representative Director Kamae Yoshinao (Tokyu Ski Resort)
Executive Director Tanaka Yoshihito (Niseko Resort Service Co. Ltd)

Director Jiro Kamiharako (Nihon harmony Resorts)
Director Eicchi Tanaka (Niseko Village Co. Ltd)
Director Takanori Kikui (Chuo Bus Kanko Kaihatsu Co, Ltd)
Director Chris Pickering (HTM KK)
Director Eiji Takabayashi (Niseko Bus Ltd)
Director Jonathan Martin (Niseko Alpine Developments)
Director Ben Kerr (Niseko Real Estate)

Supreme Advisor Masatsugu Katsuki (Shirabeshi General Sub prefecture Bureau)
Supreme Advisor Eiji Nishie (Kutchan Town Mayor)
Supreme Advisor Kenya Katayama Niseko Town Mayor)

Auditor representative Mitsugu Uehara (Uehara Certified Tax accountants)
Auditor representative Satoshi Yoshida (Satoshi Solicitor and Legal translation office)

Fiscal year

From 1st April until 31st March every year.


Ensure that year round tourism achieves its full potential as a strategic growth industry and
becomes a cornerstone of the Niseko region economy, generating income, employment
and investment for the benefit of the entire region.

The area of focus of the NPB:

  • Destination Marketing
  • Ongoing research
  • Identifying target markets
  • Increase visitation

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