Niseko’s Powderlife Magazine Combats COVID-19 with Japanese Print Edition
This winter Niseko’s coffee-table feature magazine Powderlife has been printed in Japanese to help introduce modern Niseko to the domestic tourism market.
Powderlife is usually printed in English, with digital versions online in Japanese and Mandarin.
With international tourism closed this winter, Powderlife Managing Editor Kristian Lund said Niseko business advertisers supported the initiative to print a Japanese edition.
“Niseko is usually filled with skiers from across Asia and all over the world which has been our focus over the past 14 years with the English publication,” Mr Lund said.
“This winter, rather than put the magazine on hold, we decided to print a Japanese edition with the hope of getting Japanese travellers interested in what is going on up here.
“I don’t think there is much awareness across Japan that billions of dollars of international investment has transformed Niseko into a truly world-class ski resort.
“There is literally no other ski resort like Niseko in Japan – from new modern chairlifts and gondolas to ski-in Michelin-pedigree restaurants, and literally Japan’s best luxury resort accommodation.
“Japanese people can’t travel overseas at the moment but they can travel over the Tsugaru Strait to the island of Hokkaido and enjoy a taste of international ski resort style in Niseko.
“And this is the best year to do it – usually accommodation is booked out at premium prices but this winter Japanese can take their pick of accommodation at greatly reduced rates.”
Powderlife aims to introduce visitors and potential visitors to the Niseko powder lifestyle – everything that makes up life and holidays in Niseko. This of course revolves around skiing and snowboarding, but also includes culture, food, people, businesses, greater Hokkaido and more.
Powderlife is a 160-page coffee table style that can be picked up free in tourist hubs and accommodation and across Niseko as well as selected international locations.
The magazine is also available in digital format free online in three languages – English, Japanese and Mandarin.
A hardcopy of the Powderlife Japanese edition can be ordered and posted anywhere in Japan for ¥990 by emailing [email protected]