Niseko, Japan

The Niseko Classic announces sponsorship deal with Boardman Bikes Japan

Niseko, Japan

18 May 2015

The Niseko Classic executive committee is excited to announce a 3 year sponsorship deal with Boardman Bikes represented by Integrated Riding Japan.  Boardman is one of the leading cycle brands in the UK and Internationally who have recently expanded their distribution into Japan through their partnership with Asian based company Integrated Riding. 

Boardman Bikes has a strong International presence and are aggressively growing their brand and distribution in both Asia and worldwide. 

The Niseko Classic, was launched in 2014 and is set to become one of the leading cycle races in Japan and Asia based on the quality of the courses and riding conditions that are found in Niseko. The sponsorship deal with Boardman represents a long term commitment to build the Niseko Classic into a world class, international cycle event.  

“Having a large global cycle brand attached to the Niseko Classic is very exciting and there will no doubt be many direct and indirect benefits for us, Boardman Bikes and Niseko as we grow this event into a leading cycle event within the region” said Ross Findlay marketing representative for the Niseko Classic executive committee.

“Boardman are excited to be part of this event in its initial years, like the event we see Boardman quickly emerging as a major bike brand within the Asian region based on its racing and triathlon pedigree” said Thiam Sing Lim of Integrated Riding Singapore.

The event which includes a challenging 70 and 140km race will take place in Niseko on 12 July 2015 and organizers are expecting a significant increase in participation based on the support from Boardman Bikes and other local sponsors. 

About Boardman Bikes

Boardman Bikes helmed by one of Britain’s greatest ever cyclists, Chris Boardman, MBE, has created a multiple title-winning and critically acclaimed British cycling brand built around three principles of offering the highest performance with the best in design with superior quality all driven by the core philosophy to provide riders with the best riding experience each and every time they go out on a bike.  

Started in 2008, Boardman produce a range of high spec bicycles with a wide range of road, mountain and hybrid bikes.  Already famous within the Triathlon world with world beating athletes like Pete Jacob, Meridith Kessler, Amanda Stevens and of course the acclaimed duo, the Brownlee brothers, Boardman has rapidly moved into the road racing arena.    From there Boardman bikes have engineered and designed for all levels across MTB, Hybrid, performance and elite series to ensure from the recreational to the pro rider they have the best in equipment to back a common philosophy,   a passion for cycling. 


Chris Boardman MBE, one of Britain's greatest ever cyclists, achieved many victories throughout his illustrious career including: National Champion at both junior and senior level (winning over 30 titles) before turning professional following his Olympic Gold Medal success in Barcelona. Chris has represented his country at four Olympic Games, the Commonwealth Games and the World Championships and brings a wealth of knowledge and lifelong passion to the brand and product. 


Ross Findlay 

Marketing and promotion representative 

The Niseko Classic Executive Committee 

Tel: 81 (0) 136 23 2093

Email: [email protected]

Accommodation Search