Illuminating the International Atmosphere in Niseko
The Japan Tourism Agency has helped illuminate Niseko for domestic visitors this winter.
Shimmering golden lights have been installed at six iconic Niseko locations to highlight the beautiful surroundings in the Niseko area. Visitors will be able to enjoy the special displays in the evenings during apres-ski from late December through February, 2021.
This project was supported by the Japan Tourism Agency in response to the challenges that the tourism industry is facing this winter season. The Niseko area has a certain atmosphere unlike any other resort in Japan and is known for its modern architecture and stunning scenery.
The goal of the illumination campaign is to increase new interest and long-term demand from domestic tourists by creating engaging and visually appealing attractions and content.
The first part of the project was to select iconic buildings and trees in the wider Niseko area including both Kutchan Town and Niseko Town; various locations were chosen, such as the beloved pension “Full Note”, which was established in 1982, as well as Park Hyatt Niseko Hanazono, which opened in January 2020.
Secondly, the project aimed to create a unified look, covering the entire area with golden lights. Golden lights were chosen to harmonize with the different types of buildings and trees.
The light installations were created with respect to the current requirements of social distancing, so this project can be enjoyed by all the visitors in Niseko safely.
Main Event Organizer: Niseko Promotion Board (DMO)
Lights installation period: Mid-December 2020 - End of February 2021 (tentative schedule)
Half note (lower Hirafu)
NAC Adventure Park
Niseko Village Resort Shopping & Dining Area
Park Hyatt Niseko Hanazono
Niseko Annupuri Iroha Onsen
Light bulb color: golden (LED)
About Niseko Tourism:
Niseko Tourism, also known as Niseko Promotion Board is the official destination marketing organisation for the Niseko area. It is a non-profit, member-based marketing organisation that was established in 2007 and now represents over 400 members in the region. It was selected by Japan Tourism Agency as one of the 32 most important DMOs in the country in August, 2020.
Email: [email protected]