Niseko, Japan

Guru Guru Niseko San Summer Guide book

Guru Guru Niseko San Summer Guide book

"Guru Guru Niseko San" is an information magazine which introduces items and services with illustrations. The magazine’s editor and illustrator value the idea of being actually there to “experience” the products of the facilities they intend to feature in the publication. After many visits and interviews with the people involved with the products in Niseko, the illustrator portrays her fresh experiences through the perspective of a customer’s eyes and introduces each facility with her elaborate illustrations based on the concept of "eat", "play" and "relax".

First published in 2004, the magazine celebrates its 15th anniversary this year! A guidebook that introduces so many facilities with illustration is very rare even across the country.

Guru Guru Niseko San includes:
- introduction pages with illustrations for all the featured facilities
- information pages with pictures and general information

The illustrator and editor will visit and ask you about the facility – your pages will be created after their hands-on interviews, inspection tours, relishing what you have to offer, and discussions with you. 

The easy-to-carry A5 size publication can be put in a small purse, opened while walking or in a car, bus and train.

The publication will be on sale at bookstores, convenience stores, and road stations. Compared to free papers, chargeable information magazines are more likely to be viewed not only by the purchaser but also by the people around him/her.  

  • Scheduled issue date: Late April 2019 (before GW)
  • Format and circulation: A5, 74 pages (TBC) - 12,000 copies 
  • Price: 310 yen (tax included)
  • Available at:
    Major bookstores in Sapporo and Otaru; convenience stores, bookstores, road stations (Michi-no-eki) around the foot of Mt. Yotei; the facilities featured in the book
    Hakodate, Tomakomai, Muroran, Chitose, Tokyo (some stores in Marunouchi etc.)

Application deadline: 25 December 2018 

Contact & Applications:
Yamato Corporation (Atten: Kinoshita)
TEL: 090-8909-9877  FAX : 0136-55-8150
Email : [email protected]

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