Once more, the Niseko Sakura Week cherry blossom event is upon us, running from 28 April to 6 May, but this year it promises to be even livelier and more popular as a part of the 37-day Niseko Sakura Festival, which runs from 28 April to 3 June.

The event will be supported by about 30 local restaurants, cafés, hotels, outdoor companies and other establishments in the Niseko area, who will offer unique cherry blossom-themed menus, packages and activities.

The Niseko Cherry Blossom project this year will also include the Sakura Bazaar at the Niseko View Plaza from 28 April to 6 May, a chorus festival, guided tours from Niseko Country Bus accompanied by local volunteer tour guides on 2 and 3 June, and cherry blossom planting on 3 June.

Make sure you get out and enjoy these wonderful flowers in their brief but delightful full bloom.

For details, please call the Niseko Sakura Week Committee at 0136-44-3811, or e-mail resort＠e-niseko.com. The Japanese website is at

. Here is the list of the sponsors.